ShipRX is a consulting and logistics firm focused on shipping that is staffed by former employees of FedEx, UPS, and other carriers. Eager to reach a wider customer base in the competitive shipping industry, embarked on a comprehensive review and overhaul of their business expansion strategy. Using valuable B2B audience insights from our extensive market analytics, we developed a new customer acquisition pipeline based on established B2B marketing techniques which more typically are deployed for software brands and other niche categories. To support this new strategy, we also developed unique website content that draws inspiration from both ShipRX's diverse clientele and the shipping industry.