Overview
Pranko is an innovative manufacturer of prank and novelty items, specializing in the type of consumer who seeks to liven up parties or special occasions with gag gifts. Pranko products can be found in various retail locations and the brand was featured on 'Shark Tank,' where the co-founders pranked the Sharks and even struck a deal with Mark Cuban. We helped Pranko develop a long-term marketing strategy and improve different aspects of their campaigns including brand strategy, event activation, and customer communication.
Results
Our team worked as the primary marketing consultant for the brand and collaborated with their team to improve and optimize various aspects of their existing strategy. Our shared effort helped the brand reached new sales benchmarks and connect with record numbers of new consumers across Pranko's digital presence.