Overview
Our team worked with Porsche in a focused effort around personalized messaging that targets unique sections of their brand audience. Personalization will typically lead to higher engagement rates and deeper interaction, but the nuanced communication in each unique segment will often require a strategic approach that is uniquely relevant to the targeted audience segment. We analyzed consumer behavior and preferences to create tailored activations across a variety of authentic audience engagement opportunities.
Results
Although the Porsche brand's racing heritage is well known, the lack of focus in this area allowed us to create unique video and animation content reach the newest generation of racing fans. Meaningful content can work wonders, and our social engagement set new brand records and drove new interest to Porsche Motorsports.