Overview
Point Karting is a specialized retail business that primarily sells parts and accessories for go-kart racing. After reviewing multiple proposals, they chose our company to perform SEO and other media services for their e-commerce website through a six month contract. Point Karting gave us an objective to bring in new customers from outside of Colorado, along with their overall goal of growing revenue. For the duration of the campaign, we continually added content and tags which described the products and product categories in more detail, and used a larger variety of words and phrases. This was based on our keyword research and better reflected how consumers were actually searching for these products. By combining this with advertising, new content, and technical website updates that brought the website structure closer to what Google recommends, the website began rapidly growing in users, with organic users growing the fastest, since the website was populating in search results with more volume and a greater variety of search queries.
Results
The increased website activity can be seen as consistent bursts of impressions from new keywords for the length of the project. By the sixth month, total impressions reached 293k, which is an increase of 390% from the six-month period prior to the start of the SEO campaign. By the time our six month contract ended, we had met the project objective for growing monthly revenue from customers outside of Colorado, which increased from 10% of all transactions in the first month, to 60% of all transactions in the sixth month. Due to the increased sales, the business also relocated their warehouse to a larger space with more fulfilment capacity.