We helped strategize and launch Poggers, an online retailer focused on gaming, toys, and collectibles. Our team positioned the brand as a vibrant and culturally-relevant niche retailer targeting a demographic-agnostic audience based in specific product category interest such as video games and anime. Our launch strategy was based around tried-and-tested content, marketplace optimization and organic SEO for their large and unique catalog of products. We designed a rich brand visualization that incorporated various cultural themes and authentic illustrations, and strong elements of humor throughout the customer journey. The brand's quirky, nerd-themed aesthetic has allowed us to create a rich collection of media assets and content opportunities.
Within six months of the launch, Poggers recorded over a million site visits and has broken through as a top-10 category e-commerce retailer, with significant growth through word-of-mouth referrals.