Lake Forest College
Overview
Lake Forest College, keen on attracting a broader base of prospective students in a challenging landscape for higher-education, initiated a performance marketing audit and re-design of their admissions marketing landing page. Using new insights from analytics data and building content around existing strategies with a track record of demonstrated success, we created a new admissions funnel with a distinct visual language that took inspiration from both the college's diverse student base and the rich history of their vibrant Chicago location.
Results
Extensive user testing showed a notable 25% increase in prospective student inquiries from key audience segments and a 35% growth in content-depth for first-time and returning applicant website activity.
