Wisconsin's Meister Cheese has historically been available only through food service channels. Our challenge was to create and launch a new consumer version of the brand. We named it kindred. The one thing we knew that would connect with consumers: Meister's unwavering belief in the humane treatment of animals. Their cows grazed in fields rather than confined to stalls. Their cows are like family. So, Kindred Creamery was born.