Our team partnered with Gilson, the largest independent Snowsports brand in the US and Canada, to reinvent their e-commerce experience by introducing an innovative product detail page (PDP) concept. Our new shopping experienced focused on simplifying the purchase decision process for different segments of the winter sports product category. Our team leveraged storytelling content, unique infographics and product views, customer testimonials, and detailed material descriptions to enhance user engagement. Our team created interactive widgets to allow users to visualize personal product selections and integrating smarter product recommendations for a more personalized shopping journey. Accessibility and mobile optimization were prioritized to ensure a seamless experience across all devices.
Our unique strategy allowed the brand to re-think product positioning across marketing communications and re-launch product content with +300% more information and +50% engagement growth.