We partnered with the Formula 1 brand of auto care products to introduced a new global marketing direction titled aimed at highlighting the product's premium aspects and new technology innovations in protective coating. Engaging visuals of iconic racing graphics and ai-powered visual effects were leveraged across various platforms, including video, social media, and content sponsorships to drive interest and engage target audiences. Partnerships with popular automotive influencers amplified the message, while immersive web experiences in popular channels supported seasonal promotions.