Elicity is a health tech company dedicated to transforming the process of lab testing with advanced diagnostic tools into an equally sophisticated (DTC) direct-to-consumer program. Elicity's initial goal was to make this advanced type of allergy testing accessible for more consumers and benchmark marketplace conditions with uniquely made lab tests for specific allergies. We worked with Elicity to develop a media campaign and digital content to test their platform and understand the ROAS of their unique business opportunity.