We partnered with Drink Wisconsinbly, a brand celebrating Wisconsin’s rich state culture, to develop a comprehensive brand and e-commerce strategy to support multiple retail and nightlife locations around the state, and a regionally-distributed cocktail brand. Our team supported retail and product launch, e-commerce, and targeted digital marketing to deliver bottom-line revenue growth. Collaboration with regional businesses, influencers, and local artists ensured authentic representation, while the brand's digital presence was revamped as a media destination focused around authentic stories of Wisconsin's traditions and cultural history.