We partnered with Dabbler Depot, a multi-location retail chain catering to hobbyists and craft beverage enthusiasts to implement their launch strategy and capture local market share. Dabbler Depot also offers multiple locations for THC products, and operates the locally renowned Beer Dabbler festivals throughout the year. Powered by strong local media in its hometown, we supported digital initiatives by orchestrating critical connections between online buzz and digital retail channels. Our team configured and optimized multiple locations across the Minneapolis St. Paul metropolitan area and coordinated with Dabbler Depot's marketing team to promote hosted community workshops, collaborations local brands for exclusive product lines, and organized pop-up events at community festivals.