Overview
Biotheranostics is a commercial-stage provider of molecular diagnostic tests for breast and metastatic cancers with a large market presence in the United States. Both of Biotheranostics’ tests have been extensively validated in large studies and enjoy widespread reimbursement. We partnered with Biotheranostics to help them expand their marketing strategy for specialist providers and establish an authoritative digital presence for their areas of focus in oncology and molecular diagnostic testing. Our team leveraged the brand's strengths in molecular diagnostics to establish a digital footprint that highlighted their past and present leadership in breast health.
Results
We developed an effective digital media campaign to that helped Biotheranostics expand their core business and grow brand awareness in large, fast-growing adjacencies. Our cumulative efforts in search, media, and content strategy delivered thousands of new visitors from narrow healthcare audiences and supported double-digit increases in marketing KPIs.