Overview
Our team worked with Bentley on a variety of unique brand activations to help expand the reach of their marketing communications. Through a combination of CRM data, market research, and social media analytics, we gathered insights into consumer behavior and preferences to identify purchase drivers, lifestyle attributes, and the typical digital behavior of Bentley's audience profiles. Through this unique combination of data, we developed a series of experiential moments and engaging digital content.
Results
Our unique approach led to a significant increases in engagement compared to campaign benchmarks and benchmarks set from the brand's social handles.. Our content delivered a 30% increase in clicks and a 25% increase in post engagement across a variety of different content.