Content strategies usually include a varied mix of content types. Here's an overview of some common topics or types of content you can create for social posts. This is just one way of categorizing content and there are many different ideas and topics that can be created. Don’t be afraid to try new things and take risks with your content. Sometimes, the most unconventional ideas turn out to be the most impactful. You should also regularly review your content’s performance. Understand what works and what doesn’t, and continuously iterate to improve the quality and impact of your posts.

Fun & Interactive

Fun and interactive content is about creating posts that entertain and engage your audience in a light-hearted way. Jokes, fun facts, themed days like Throwback Thursday, and interactive content like quizzes and games make your social feed enjoyable and lively. This type of content is great for increasing engagement through broadly appealing content and adding variety to your social media presence.

• Jokes and Funny Graphics

• Fun Facts and Trivia

• Themed Days (Throwback Thursday, Flashback Friday)

• TikTok Challenges

• Fun Polls and Surveys

Challenges & Trends

Challenges and trends content involves participating in or initiating social media challenges and trends. This can be a fun and interactive way to engage with your audience and stay relevant. It shows your brand's ability to stay up-to-date and connect with the current social media landscape.

• Participating in Viral Challenges

• Creating Brand-Specific Challenges

• Trending Topic Discussions

• Meme Creation and Participation

• Reaction to Current Social Trends

Lifestyle and Culture Content

Lifestyle and culture content connects your brand with the daily lives and interests of your audience. This involves sharing posts that reflect lifestyle themes, cultural moments, and personal interests that resonate with your followers. This helps communicate authenticity and builds a deeper emotional connection with your audience by aligning with their values and interests.

• Hobby and Leisure Activities

• Health and Wellness Tips

• Eco-friendly Practices and Sustainability

• Cultural Celebrations and Observances

• Posts about Work-Life Balance

User Engagement and Response

User engagement and response content focuses on directly interacting with your audience's content and feedback. This involves recognizing and appreciating the contributions of your followers, responding to their comments, and engaging with their posts. This type of content fosters a two-way conversation and a stronger feeling of community among your followers.

• Response to User Comments

• Features of User-Generated Posts

• Shoutouts to Active Followers

• Highlighting User Milestones

• Sharing User Polls and Surveys Results

Collaborations and Influencer Marketing

Collaborations and influencer marketing involve partnering with other brands or influencers to expand your reach and bring fresh content to your audience. These partnerships can introduce your brand to new audiences and add credibility through association. Sponsored posts, joint campaigns, and cross-promotional activities are effective ways to implement these partnerships for brands or individual creators.

• Influencer Sponsored Posts

• Joint Campaigns with Other Brands

• Co-Hosted Webinars or Live Sessions

• Collaborations with Charities or NGOs

Visual and Creative Content

Visual and creative content is create around the appeal of eye-catching imagery and videos. High-quality photos, engaging video clips, and creative graphics make your posts stand out and are more likely to be shared. This is a broad category of content that could be product photography, behind-the-scenes videos, seasonal images, or any visually appealing content that has enough unique appeal to drive audience engagement.

• High-Quality Images and Photography

• Short Video Clips and Reels

• Creative Product Showcases

• Seasonal or Holiday-Themed Images

Personalized and Direct Communications

Personalized and direct communications involve creating content that feels personal and directly speaks to your audience. This category includes birthday wishes, personalized greetings, and direct messages, making your followers feel special and valued. Regularly creating this content helps build a sense of community into your brand identity.

• Birthday Wishes to Followers

• Personalized Greetings on Special Occasions

• Direct Messages to Engage Individual Followers

• Personalized Offers and Deals

• Custom Responses to User Queries

Inspirational and Motivational Content

Inspirational and motivational content is designed to uplift and encourage your audience. Sharing inspirational quotes, success stories, and motivational messages can be highly-relevant on a personal level, sparking inspiration and positive thinking. These posts can often serve as a source of encouragement and a reminder of what can be achieved with perseverance and hard work. Although inspirational quotes may be overdone, finding a variation of that as a general statement that shares a positive message is generally appealing and can lead to authentic engagement.

• Inspirational Statements

• Motivational Storytelling

• Success Stories and Milestones

• Personal and Customer Success Stories

Educational and Informative Content

Educational and informative content positions your brand as a knowledgeable and reliable source in your industry. Sharing industry news, tutorials, tips, and webinars educates your audience and keeps them informed about the latest trends and relevant updates. This type of content adds value to your followers and enhances your brand's industry credibility.

• Industry News and Updates

• Tutorial or How-To Posts

• Infographics and Data Visualizations

• Weekly News Round-Ups

Event Promotion and Coverage

Event promotion and coverage content is about creating buzz around events your brand is involved in. Whether it's a product launch, a webinar, or a physical event, this category includes posts that may promote the event beforehand, share live updates, and provide summaries or highlights after the fact.

• Event Announcements and Invitations

• Live Event Coverage

• Post-Event Highlights and Recap

• Behind-the-Scenes at Events

• Participant and Attendee Testimonials

Charities & Social Responsibility Content

Social responsibility and charity-related content show your brand's commitment to social causes and charitable causes. This type of content builds trust and shows your brand's values in action. It also helps connect your brand with audiences who value corporate social responsibility and community engagement.

• Charity Partnerships and Initiatives

• Community Service and Volunteering

• Sustainability Practices

• Social Cause Advocacy

• Employee Volunteer Programs

Interactive & Participatory Content

Interactive & participatory content content is focused on creating interactive content that encourages audience participation. Through polls, contests, AMAs, and user-generated content prompts, you invite your audience to contribute, express opinions, and interact with your brand and each other. This naturally boosts account engagement but also strengthens the sense of community among your followers.

• Interactive Polls and Quizzes

• Ask Me Anything (AMA) Sessions

• Host Contests and Giveaways

• User-Generated Content Prompts

Customer Engagement and Feedback

Customer engagement and feedback focus on directly interacting with your audience to understand their preferences and experiences. Encouraging reviews, testimonials, and feedback through polls and surveys helps you gather valuable insights, which can guide future content and product development. Sharing customer stories and experiences also enhances trust and authenticity.

• Customer Testimonials and Reviews

• Polls and Surveys for Insights

• Fan of the Week Features

• Sharing Customer Stories and Experiences

Earned Media Coverage

Earned media coverage is a valuable asset in enhancing your brand's credibility and reach. This category focuses on leveraging any mentions, features, or articles about your business in external media. Sharing these instances on your social media platforms not only showcases your brand's achievements and recognition but also builds trust with your audience. Whether it's a press feature, a mention in an industry blog, or an article on a notable website, highlighting these third-party validations serves as a powerful testament to your business's reputation and success. It's about leveraging the power of external voices to amplify your brand's message and achievements.

• Sharing Press Mentions and Articles

• Highlighting Features in Industry Publications

• Posting Links to External Blog Mentions

• Celebrating Awards or Recognitions

• Sharing Positive Reviews from External Sources

Brand Storytelling

Brand storytelling involve sharing the narrative and inner workings of your business. This approach humanizes your brand and fosters a deeper connection with your audience. By introducing your business, sharing the stories behind its origin, and giving a glimpse into daily operations, you create a transparent and relatable content piece that may be more appealing than promotional content. Employee spotlights, showcasing day-to-day activities, and highlighting unique aspects of your workspace are effective ways to engage and give your audience a sense of belonging to your brand's journey.

• Introduce Your Business and Origins

• Go Behind the Scenes

• Share Personal Stories

• Employee Spotlights

• Business Origin Stories

Promotional Content

Commercial content around products or services can have a direct impact on sales activity and raising awareness about what you offer. Creatively showcasing your products or services is critical; highlighting their features and benefits, and demonstrating how they meet customer needs. This content type could include demonstrations, detailed descriptions, special offers, and customer testimonials that vividly portray the value and effectiveness of your offerings.

• Detail What You Sell

• Product Demos and Tutorials

• Exclusive Offers and Flash Sales

• Customer Usage of Products

Content Repurposing and Recycling

Content repurposing and recycling involve revisiting and revitalizing your existing content. By updating top-performing posts, transforming blog content into social media posts, or repackaging information into different formats like infographics, you extend the life and reach of your content. This approach maximizes your content's value and ensures consistent engagement.

• Recycle Top-Performing Posts

• Repurpose Blog Posts into Social Media Content

• Update and Refresh Old Content

• Repurpose Educational Content