First impressions are often formed online, negative search results can significantly impact personal and professional relationships. Removing negative search results is vital for maintaining a positive online reputation.
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min read
Dec 24, 2023
SEO
Personal Branding
Let's face it: Google stalking, or researching people online, has become a ubiquitous practice in our modern digital era. While the term may have negative connotations, this behavior is neither creepy nor unusual. In fact, it's often just a manifestation of a natural curiosity about people who are new to your life, or whom you're about to interact with in some capacity. Given the inevitability of being Googled, proactively shaping your online narrative is essential. With the advent of updated Google policies and EU data protection laws, individuals now have more control over their online presence, including the ability to remove negative or harmful information from search results. By actively managing your online reputation, you can ensure that the information available about you is not only accurate but also contributes positively to your public persona, thus maintaining a digital image that reflects your best self.
Curated Search Results
The goal is to curate a set of search results that you'd be proud to show off—whether that's professional profiles, academic publications, social media accounts, or mentions in news articles or blog posts. Ideally, you want the information that appears about you online to be positive or, at the very least, neutral. What you absolutely do not want is negative information or content that could jeopardize your reputation or cause potential harm. Therefore, it's crucial to regularly monitor your online presence and take proactive steps to manage it, such as updating your profiles and engaging in positive online activities. Addressing any negative content promptly and thoughtfully can help mitigate its impact and maintain a more favorable online reputation.
Social Media Profiles
Creating and maintaining professional social media profiles is vital for building a positive profile of your identity in search results. Platforms such as LinkedIn should be regularly updated to mirror your current professional status, showcasing your achievements and career history. These profiles act as a digital resume and provide an opportunity for others to view your professional journey, skills, accomplishments, and a snapshot of your identity. A well-curated profile, with regular updates and a strategic presentation of your professional identity, can easily communicate a positive narrative. It's also important to extend this level of detail and consistency to other social media platforms where your professional and personal lives intersect, like Twitter (X) or Instagram. These platforms offer a chance to create an authentic and cohesive personal image, further reinforcing your personal brand with a blend of personal content and professional achievements.
Content Creation
Valters Lauzums
Adjunct Instructor
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