Social Media

Social Media

Personal Branding

Personal Branding

Using Personality Tests for Personal Branding

Using Personality Tests for Personal Branding

Using personality tests is a common method to better understand yourself and effectively improve your personal brand. It may even help you in other surprising ways with general self-awareness.

0

min read

Dec 24, 2023

Social Media Marketing

Personal Branding

Why are Personality Tests Important?

Why are Personality Tests Important?

Whether you're consciously strategizing about it or simply going about your daily life, you're broadcasting a personal brand. Your personal brand is a multifaceted representation of who you are—it's not just your profession or how you make a living. It's also seen in your social media interactions, the words people use to describe you, and even the aura you exude when you walk into a room. One incredibly insightful tool for gaining a comprehensive understanding of this complex concept is a personality test. Such tests can provide a rich framework for identifying your strengths, values, and even the direction you may want to take your life in.

Personality tests are more than just a fun exercise; they can be a powerful tool for personal brand development. They offer a multifaceted look into your strengths, values, potential career paths, and even your optimal communication style. Leveraging this insight can help you build an authentic, resonant, and lasting brand, one that not only represents you accurately but also connects you more deeply with the world and the people around you who are reading your behaviors. This deeper connection fosters trust and engagement, making your personal brand recognizable and influential. Understanding and embracing your unique attributes through these tests can also empower you to present a coherent and compelling story about yourself in both personal and professional spheres.

Identifying Strengths & Core Values

When you take a well-constructed personality test, one of the primary benefits is the clarity it offers about your intrinsic strengths and values. Knowing your personality type can help you understand the core characteristics that define you as an individual. These features are so fundamental to your identity that they influence everything from your choice of occupation to your interaction style on social media. Once you've identified these core traits, it's important to let them manifest in all you do, whether in face-to-face interactions or in the digital realm. Consistency between your core values and your actions cultivates an authentic brand that people are more likely to trust and engage with. This alignment also enhances your self-awareness and allows others to see and appreciate the genuine aspects of your character. In the age of authenticity, doing this helps you create a personal narrative that is compelling and feels authentic.

Building a Personal Legacy

The notion of a "legacy" often gets postponed to later stages of life, but your legacy is something you're building every day, consciously or not. The career section of a good personality test can be particularly revealing in this respect. It can offer tailored suggestions about professions or activities where you're likely to excel, based on your inherent strengths and preferences. After taking the test, spend some time reflecting on how you'd like to be perceived and the lasting impression you aim to leave on people. Your legacy isn't just a list of your achievements; it's also the emotional and intellectual impact you leave behind. This proactive approach to understanding and shaping your legacy can guide you in making choices that align with your career goals and your broader life aspirations.

Content & Personality

In today's digital age, personal branding extends to content creation, even if you're not a professional influencer or blogger. We are all content creators to some extent whenever we share posts, images, or thoughts online. Using your personality test results can help you identify topics or themes that resonate deeply with who you are. Evaluate the intersection between your personality type, your life's current phase, and your core values. This will help you identify a handful of key subject areas or "pillars" to focus on when generating content, ensuring that what you're sharing is aligned with your authentic self. Additionally, this alignment not only enhances your personal brand's consistency but also helps in attracting and engaging an audience that shares similar values and interests.

In today's digital age, personal branding extends to content creation, even if you're not a professional influencer or blogger. We are all content creators to some extent whenever we share posts, images, or thoughts online. Using your personality test results can help you identify topics or themes that resonate deeply with who you are. Evaluate the intersection between your personality type, your life's current phase, and your core values. This will help you identify a handful of key subject areas or "pillars" to focus on when generating content, ensuring that what you're sharing is aligned with your authentic self. Additionally, this alignment not only enhances your personal brand's consistency but also helps in attracting and engaging an audience that shares similar values and interests.

Communication Style & Personality

Communication Style & Personality

Your personal brand isn't just what you say but also how you say it. Your writing style and tone of voice are instrumental in conveying your unique personality. The way you communicate can range from fun and relatable to serious and professional, or maybe even a blend of several styles. Referring back to your personality test results can offer valuable keywords or phrases that align with your communication style. These can serve as guides in developing a voice that's uniquely you. Understanding your personality type can help in adapting your communication to different audiences and contexts, ensuring that your message is both authentic and effective. It can also aid in self-reflection, allowing you to recognize and hone your strengths while working on areas that may need improvement, thus enhancing your overall personal branding strategy.

Your personal brand isn't just what you say but also how you say it. Your writing style and tone of voice are instrumental in conveying your unique personality. The way you communicate can range from fun and relatable to serious and professional, or maybe even a blend of several styles. Referring back to your personality test results can offer valuable keywords or phrases that align with your communication style. These can serve as guides in developing a voice that's uniquely you. Understanding your personality type can help in adapting your communication to different audiences and contexts, ensuring that your message is both authentic and effective. It can also aid in self-reflection, allowing you to recognize and hone your strengths while working on areas that may need improvement, thus enhancing your overall personal branding strategy.

Types of Personality Tests

Types of Personality Tests

In the quest for self-discovery and personal branding, there are various types of personality tests available, each offering unique insights into different facets of your persona. The Myers-Briggs Type Indicator (MBTI) is one of the most popular, categorizing individuals into 16 personality types based on preferences in how they perceive the world and make decisions. 16personalities.com is one of the most popular online destinations for personality tests and uses the MBTI framework. Another widely used test is the Big Five Personality Traits model, which assesses individuals on five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism. The Enneagram is a more complex system, identifying nine personality types that are interconnected and can evolve over time. For those interested in emotional intelligence, the Emotional Quotient Inventory (EQ-i) measures emotional intelligence competencies. Additionally, the StrengthsFinder assessment, now known as CliftonStrengths, helps individuals discover their top strengths and talents. Each of these tests provides a different lens through which to view your personality, helping you to understand and articulate the unique blend of traits that comprise your personal brand.

In the quest for self-discovery and personal branding, there are various types of personality tests available, each offering unique insights into different facets of your persona. The Myers-Briggs Type Indicator (MBTI) is one of the most popular, categorizing individuals into 16 personality types based on preferences in how they perceive the world and make decisions. 16personalities.com is one of the most popular online destinations for personality tests and uses the MBTI framework. Another widely used test is the Big Five Personality Traits model, which assesses individuals on five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism. The Enneagram is a more complex system, identifying nine personality types that are interconnected and can evolve over time. For those interested in emotional intelligence, the Emotional Quotient Inventory (EQ-i) measures emotional intelligence competencies. Additionally, the StrengthsFinder assessment, now known as CliftonStrengths, helps individuals discover their top strengths and talents. Each of these tests provides a different lens through which to view your personality, helping you to understand and articulate the unique blend of traits that comprise your personal brand.

Valters Lauzums

Adjunct Instructor

Share this post